Our vision is to help secure access to healthy and safe food for everyone.

Our Harvesters reduce costs, secure the supply chain and support workers across all stages from growers and marketers to retailers.

Rising grower costs can drive up prices for U.S. consumers, increasing food insecurity and making fresh, healthy and affordable food less accessible.​

Strawberries have long been considered a “super food” for their healthy properties and they continue to be a favorite in American homes.  

Right now the U.S. strawberry is struggling with labor shortages and spiraling expenses. The result is strawberries are in danger of returning to the days when only the wealthiest homes could afford them.

Harvest CROO is safeguarding the commercial future of strawberry growers and ensuring that consumers continue to have access to affordable strawberries.