Sustainability & ESG
Our new Harvester reduces the C02 emissions of traditional manual picking by 96%.
Resolve
With 70% of the US strawberry growers already investing in the company, Harvest CROO is on track to assist growers who have been leaving an estimated 20% of their crops each year unpicked due to an acute labor shortage.
Access
With the strawberry industry under enormous economic pressure, from rising expenses to the shortage of labor, the team at Harvest CROO focuses on keeping strawberries affordable for everyone.
Preserve
Strawberries are an extraordinarily nutritious food, a staple in the American diet, but they are in danger of becoming a luxury food due to the enormous financial pressure US strawberry growers are under. Harvest CROO and our new robotic Harvester will preserve the industry and keep strawberries affordable for everyone.
Reduce
Our new Harvester reduces CO2 emissions by 96% from manual pickers and our team is working hard to significantly reduce waste, increase yield and implement sustainable and responsible harvesting practices.
“We are committed to sustainable practices and environmentally-friendly harvesting.”
Joe McGee - CEO Harvest CROO